Mengniu Dairy, established in 1999, is a leading dairy producer in China. It is committed to to "A devoted provider of healthy dairy products" as its motto says. By the end of 2008, it had revenues of 23.9 billion yuan, and an average annual increase of 104 percent, making it China's first dairy company to cross the 20-billion-yuan revenue threshold.
Rotary milking in Mengniu's factory [Photo/hhhtnews.com]
The market share of its major products is above 35 percent and its UHT milk sales ranks No.1 in the world, while milk, ice cream and yogurt sales are at No 1 in China. It has the largest exports of dairy products nationwide, to many countries and regions.
According to the National Statistics Bureau's "Top 500 Large Competitive Enterprises" list for 2006, Mengniu Dairy was in the No 11 slot overall and No 1 in the dairy industry. When the first issue of "Asia Brands Top 500" came out in in 2006, Mengniu Dairy was at No.3 in the dairy industry (after two Japanese companies).
In 2009, data showed Mengniu Dairy at No 241, among China's Top 500 conglomerates, and at No 19 among the Top 20 global dairy groups, and in first place, in China's dairy industry. Mengniu shares were one of the world's 50 top-quality offerings, according to Morgan Stanley.
Up to now, Mengniu Dairy has established 33 production bases and 56 factories across China, hiring over 40,000 employers. In 2015, Mengniu reached 8.68 million tons of capacity, generating 49 billion yuan of revenue.
To meet the needs of modern production and top dairy products, Mengniu Dairy has improved its milk bases and, with Modern Farming, has founded 11 modern dairy farms with a 10,000–cow capacity each. The milk from Modern Farming now accounts for over 60 percent of Mengniu's milk. It expects to have more than 20 large, modern farms in the future, in areas around its key plants across the country.