Yili rated for potential
Yili Group is rated as the “Most Potential Dairy Brand” according to a report issued on June 26 by Brand Finance. [Photo/dairyfarmer.com]
Yili Group was rated as being the “Most Potential Dairy Brand” according to a report issued on June 26 by Brand Finance, the world's leading brand valuation and strategy consultancy.
With its brand value increasing 43 percent over the past year, Yili was also ranked second and third on the lists of Most Valuable Dairy Brand and Most Valuable Food Brand in the report, reflecting the Chinese brand's leading position in the global market.
As China's largest dairy producer, Yili has made product quality its top priority. It has set up a complete corporate quality management system with strict control from the breeding of dairy cows to the manufacturing of dairy products, in compliance with international standards.
Yili was signed as an official sponsor of the 2022 Winter Olympics. Since it was also the dairy product sponsor of the 2008 Beijing Olympic Games, Yili is the only Chinese food producer to have sponsored both summer and winter Olympic Games.