Global strides to power Yili’s growth
A photo shows the "global networking" strategy of Inner Mongolia Yili Industrial Co Ltd. [Photo/Yili Group]
Chinese dairy giant Inner Mongolia Yili Industrial Co Ltd has been carrying out the "global networking" strategy to seek sustainable growth through taking advantages of resources, markets and research and development all over the world.
The strategy was put forward in an aim to meet the consumer expectations and gain a greater presence in the global market.
The company has carried out multilevel and multidimensional cooperation projects with its global partners, becoming the only Chinese diary producer with businesses reaching Asia, Europe, the Americas and Oceania.
In 2014, Yili launched China's largest overseas R & D center with Wageningen University in the Netherlands, becoming the highest profile Chinese diary R & D center abroad.
In the same year, Yili also reached strategic cooperation with three global leading companies in the field of quality verification, namely SGS headquartered in Switzerland, LRQA (Lloyd's Registered Quality Assurance) and Intertek from the UK.
These agreements were expected to help upgrade Yili's global quality management system.
On Nov 21, 2014, Chinese President Xi Jinping and New Zealand Prime Minister John Key attended the founding ceremony of Yili's Oceania production base in Waimate, South Island, New Zealand.
With a total investment of 3 billion yuan ($448.43 million), it is the world's largest dairy base and the biggest investment project between the two countries.
Pan Gang, CEO of Yili Group and part of the Chinese agricultural companies' delegation during President Xi's state visit to the US in September 2015, proposed the Sino-US Food Wisdom Valley project, which will encourage innovation and cooperation in the agricultural and food sectors.
There was a consensus over the establishment of the Sino-US Food Wisdom Valley, which will be led by the Yili Group during the implementation process.
At the end of the same year, the Group upgraded the corporate culture by setting up its brief –– "Yili represents the highest quality" and the core values –– "Excellence, Accountability, Innovation, Win-win". It hopes to become the most trusted health-food provider in the world.
In 2017, the dairy giant unveiled the second-phase expansion project of its Oceania production base and added a new product to its high-end baby and infant milk Pro-Kido at the unveiling ceremony.
Pan Gang called the ceremony a milestone in the cooperation of dairy industry between the two countries and the Group's globalization.
It plans to reach 2 billion consumers across the world by 2020, he added.
As a leader in the Chinese diary industry, Yili Group has been actively integrating the advantageous resources and management to promote its sustainable growth and leading the development of the industry in the world.