Yili brand enters Southeast Asian market


Yili Industrial Group, a leading dairy producer in China, recently announced the official launch of its sub-brand, Ambrosial, in the Southeast Asian market at a press conference in Singapore on Sept 18.

The first batch of Ambrosial yoghurt to enter the market includes flavors such as blueberry, strawberry, and yellow peach oat. 

图片4.pngYili launches three different yogurt package designs in Southeast Asia at a press conference in Singapore on Sept 18. [Photo provided to chinadaily.com.cn] 

The company’s rich and creamy Greek-style yoghurt, which has more protein than regular yoghurt, is made from fresh milk sourced from select pastures.   

Ambrosial’s orange and pineapple-flavored yoghurt was shortlisted as a finalist in the "Best Concept" category of the 2019 Asian Food Innovation Awards in July this year. This flavor will also be available in some Southeast Asian markets in the future. 

During the event, Yili also announced its co-operation with Alfa Romeo F1 Team. Frederic Vasseur, leader of the team, and Kimi Raikkonen, one of the drivers of the F1 team, also attended the event.

图片5.pngFrederic Vasseur(R), leader of the Alfa Romeo F1 Team, and Kimi Raikkonen (middle), one of the drivers, attend the press conference on Sept 18. [Photo provided to chinadaily.com.cn]

“Yili is dedicated to integrating high-quality resources from around the world and its goal is to provide healthy food options to customers worldwide, " said An Lei, vice president of Yili Group. 

According to An, the Southeast Asian market represents a new frontier for Yili Group, and the company hopes it can promote healthier lifestyles in the region. 

Yili's products have already entered such markets as Thailand, Indonesia, Singapore, and Myanmar. Last year, the company launched Joy Day ice cream in Indonesia. It is now available in major cities across the country. 

Yili continues to play a larger and larger role in global markets, offering more diverse products to global consumers. It acquired Westland Cooperative Dairy Company Limited, the second-largest dairy company in New Zealand, in August this year. This is expected to help Yili further strengthen its global production capacity and increase cooperation in the dairy industry. 

It also signed a cooperation memorandum with Conaprole, the largest dairy company in Uruguay, in July, and is expected to further cooperate with Uruguay in areas such as technological development and sustainable industrial development. 

The company ranked third in the 2019 list of the Top 50 Most Valuable Food Brands in the World released by Brand Finance. It earned a net profit of nearly 4 billion yuan ($559.1 million) and a total operating revenue of 45.07 billion yuan in the first half of 2019, a year-on-year increase of 330 million yuan, according to the group's interim results released on Aug 29.

Yili has been sourcing high-quality milk from the golden belt area in Asia, Europe, Oceania, and the Americas, and hopes to one day become the world's most trusted health food provider.