Dairy group Yili offers special support for military games
Hohhot-headquartered Yili International Group – China’s market-leading dairy products producer -- has supplied the 9,308 military athletes across the world with high-quality products since the 7th CISM Military World Games kickstarted on Oct 18 in Wuhan city, in Hubei province, according to the organizers.
Fully recognized by the organization committee for its outstanding products, officials said Yili had become the first and only dairy company in China to officially work with the event, the highest-level sports game in the world for soldiers to compete with each other on equal terms.
It has developed a special CISM production and delivery line for the grand event, ensuring the smooth supply of milk and a host of other dairy products.
Officials said that athletes participating in the ongoing competition had praised the athletes' village, built for the first time in the games' history, as well as the Yili products provided in its canteen.
The Military World Games is a multi-sport event for the armed forces, which has been organized by the International Military Sports Council or CISM since 1995. This year's games on Oct 18-27 has attracted athletes from more than 100 countries.
Organizers said the latest games has the theme of Military Glory, World Peace -- in the hope that athletes of all countries fully demonstrate their sportsmanship, improve communications between cultures via the bridge of friendship and unite peaceful strength through spiritual communications.
Pan Gang, CEO of Yili, has pledged to do his best to ensure the 7th CISM games is a peaceful and healthy gathering for the military athletes across the world to compete with each other.
Pan added he also wanted the games to achieve the goal of displaying the spirit of tenacity in sport and the power of sport to dispel the shadow of war, bridging communications between different cultures and uniting people's hearts in peace.
Yili becomes the first and only dairy company in China to officially work with 7th CISM Military World Games. [Photo provided to chinadaily.com.cn]
Different kinds of Yili products are provided in the canteen of the athletes’ village. [Photo provided to chinadaily.com.cn]