Yili launches special plan backing 2022 Winter Olympics
Yili Group launches a special plan on Sept 21 to fully support the hosting of Beijing 2022. [Photo provided to chinadaily.com.cn]
Inner Mongolia Yili Industrial Group Co (Yili Group) released a special plan on Sept 21 covering three areas -- Olympics preparations, Olympics products, and Olympics teams -- for the 2022 Olympic and Paralympic Winter Games (Beijing 2022).
The plan integrates the advantages of Yili Group's entire industrial chain to fully support the hosting of Beijing 2022.
Yili Group debuts its customized dairy products for Beijing 2022 on Sept 21. [Photo provided to chinadaily.com.cn]
In terms of Olympics preparations, Yili Group is to provide athletes of six national teams with the highest quality nutritional support for their daily life, training, and competition. At the same time, it will develop customized products according to athletes' individual needs.
In terms of Olympics products, Yili Group has launched two 2022 Winter Olympics customized products. The company will continue to develop and launch special Beijing 2022 themed dairy products to meet diverse needs.
In terms of Olympics teams, Yili Group has officially announced the formation of the Beijing 2022 Winter Olympics Executive Committee within the company. The functions of the committee cover the dimensions of quality assurance, product innovation, brand marketing, and manpower assurance, building a complete and practical organizational system.
Yili Group forms the Beijing 2022 Winter Olympics Executive Committee within the company on Sept 21. [Photo provided to chinadaily.com.cn]
Back in 2008, Yili Group formed a highly-acclaimed Olympics supply team for the entire industry chain, providing high-quality nutritional support for Olympic athletes and team officials from all over the world during the 2008 Beijing Summer Olympics.
From 2010 to 2016, Yili Group offered support for the Chinese sports delegation in the 2010 Vancouver Winter Olympics, 2012 London Summer Olympics, 2014 Sochi Winter Olympics Games and 2016 Rio Summer Olympics.
Yili Group has become the Official Partner of the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, as announced on Aug 30, 2017.