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Yili Group turns heads at 3rd CIIE

2020-11-06

Inner Mongolia Yili Industrial Group Co attended the third China International Import Expo that opened in East China's Shanghai on Nov 5, displaying nine varieties of high-quality dairy products including its baby milk formula brand Jinlingguan.

This marked the third time the company -- whose headquarters is in Hohhot, capital of North China's Inner Mongolia autonomous region -- has attended the international event. 

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Employees get ready at Yili's stand at the third CIIE, on Nov 5 [Photo provided to chinadaily.com.cn]

At this year's CIIE, which runs until Nov 10, Yili's stand is already reporting high popularity, attracting attention of media and guests, as well as that of its global partners.

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Zhang Jianqiu (right), executive president of Yili Group, talks with Liu Jun (left), China president of US agribusiness Cargill Inc, at the third CIIE on Nov 5. [Photo provided to chinadaily.com.cn]

Executives said Yili plans to develop high-quality milk source bases and clusters in various regions in China, including the Yili Modern Smart Health Valley project in Hohhot.

To provide consumers with better products, the company has continuously deepened its internationalization strategy in recent years and is actively deployed overseas to further expand its global supply chain.

Yili has established a "global smart chain" by integrating resources -- such as global talent, intelligence, standards -- and establishing dairy industry bases or R&D centers in Asia, Europe, America and Oceania.

Yili has also established one of the world's largest integrated dairy production bases – Yili Oceania Production Base – in New Zealand.

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Yili Modern Smart Health Valley in Hohhot is committed to becoming a global dairy production and development center. [Photo provided to chinadaily.com.cn]

During the second CIIE last year, Yili joined hands with 13 partners around the world to create a "global network of sustainable supply chains", which strengthened the dairy industry's resources and value chain in China.

According to company executives, during the current CIIE, Yili will continue to work with global partners to explore the construction of a "global health ecosystem".