Yili emerges as most chosen brand in China, Kantar Worldpanel reports


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Yili ranks first among the brands most chosen by consumers in the Chinese market for six consecutive years. [Photo provided to chinadaily.com.cn]

Yili has ranked first among the brands most chosen by consumers in the Chinese market for six consecutive years, with a 92.2 percent brand penetration rate and a consumer reach of nearly 1.3 billion, according to Kantar Worldpanel's Asia Brand Footprint 2021.

Yili's indicators rank highly among Chinese consumers' top ten preferred brands, and it continues to lead the Chinese fast-moving consumer goods market.

2020 was a challenging year for fast-moving consumer goods companies. The epidemic reversed the previous slow growth of fast-moving consumer goods and triggered more innovative measures which brands adopted to maintain their growth.

While ensuring the safety of its dairy products, Yili also conducts in-depth research into consumer preferences, in order to provide customers with more innovative products.

In 2020, the sales volume of new products accounted for 16 percent of the company's total sales volume.

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A selection of Yili Group's dairy products [Photo provided to chinadaily.com.cn]

To provide consumers with better products, Yili has continuously deepened its internationalization strategy in recent years, and is actively looking overseas to further expand its global supply chain.

Yili established and upgraded its European innovation center in the Netherlands, and established a dairy production and scientific research base in New Zealand.

Yili has been accelerating its global industrial integration. At present, it has partners in five continents and 33 countries around the world, with more than 700 cooperative enterprises, and continues to create world-class high-quality products for consumers.