Yili remains world's most valuable dairy brand


yili 1_副本.jpg

Yili tops Brand Finance's dairy brands list for 2021. [Photo provided to chinadaily.com.cn]

Inner Mongolia's Yili Industrial Group Co remains the most valuable dairy brand in the world, according to the Top 10 Most Valuable Dairy Brands of 2021, which was released by UK-based Brand Finance on Aug 10, one of the world's leading independent branded business valuation consultancies.

It has also ranked among the best in the world in terms of brand potential, according to Brand Finance, thanks to its strategy of building a smart dairy industry and promoting a healthier global ecosystem.

yili 2_副本.jpg

Yili's fully automated milking turntable [Photo provided to chinadaily.com.cn]

Yili has ranked first among the brands most chosen by consumers in the Chinese market for six consecutive years, with a 92.2 percent brand penetration rate and a consumer reach of nearly 1.3 billion, according to the Kantar Worldpanel Asia Brand Footprint 2021.

Yili's indicators rank highly among Chinese consumers' top ten preferred brands, and it continues to lead China's fast-moving consumer goods market.

While ensuring the safety of its dairy products, Yili also conducts in-depth research on consumer preferences in order to provide customers with more innovative products.

The company currently has the Yili parent brand and more than 20 sub-brands.

yili 3_副本.jpg

A selection of Yili Group's dairy products [Photo provided to chinadaily.com.cn]

To provide consumers with better products, Yili has continuously deepened its internationalization strategy in recent years, and is actively looking overseas to further expand its global supply chain.

Yili established and upgraded its European innovation center in the Netherlands, and established a dairy production and scientific research base in New Zealand.

Yili has been accelerating its global industrial integration. At present, it has partners in five continents and 33 countries around the world, with more than 700 cooperative enterprises, and continues to create world-class high-quality products for consumers.