Dairy giant Mengniu launches milk plan for students
China Mengniu Dairy Co releases a three-year comprehensive nutrition plan targeting students nationwide, on July 23. [Photo provided to chinadaily.com.cn]
Chinese dairy giant Mengniu Dairy Co on July 23 released its new inclusive nutrition plan that aims to promote the nutrition and health of students nationwide, according to local media reports.
It announced that over 2023-2025 it will donate 30 million yuan ($4.43 million) worth of its normal and low-temperature milk to students across the country.
Company staff members unload dairy products, destined to go to school kids. [Photo provided to chinadaily.com.cn]
As an industry leader, Mengniu has set itself the task of promoting rural revitalization by galvanizing the dairy industry, prioritizing the nutrition of Chinese students and raising the health awareness of kids.
From 2002, it has been one of the first dairy groups to receive the nationally designated production qualification for drinking milk for students.
In 2017, the company launched its inclusive nutrition program, upgrading it to the Mengniu Inclusive Nutrition Project in July 2021.
Currently, the project covers 28 provinces, municipalities and autonomous regions across the country, benefiting more than 25 million students.